The $50B Clean Energy Problem Nobody Talks About

In this conversation, Lee Taylor, founder and CEO of REsurety, discusses the company's mission to accelerate the transition to a zero carbon future through innovative software and services for the clean energy ecosystem.

He highlights the challenges in clean energy trading, the introduction of CleanTrade as a solution, and the importance of transparency and liquidity in the market. Additionally, Taylor shares insights on marketing strategies and the significance of measuring impact in decarbonization efforts.

🎥 Guest: Lee Taylor, CEO of REsurety

🔗 Web: https://resurety.com/

👉 https://www.npws.net/podcast/spotlight-resurety

🕑 Chapters:

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➜ 00:00 - Intro to REsurety

➜ 03:04 - Challenges in Clean Energy Trading

➜ 06:04 - Introducing CleanTrade

➜ 09:11 - Marketing Strategies in the Clean Energy Space

📚 Key Takeaways:

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➜ REsurety is focused on a zero carbon future.

➜ CleanTrade addresses the lack of transaction platforms in renewables.

➜ The clean energy market needs more transparency and liquidity.

➜ Intermittency is a key challenge for wind and solar energy.

➜ End-to-end workflows are essential for efficient transactions.

➜ Marketing efforts include direct engagement and social media outreach.

➜ Understanding carbon impact is crucial for effective decarbonization.

➜ Real-world decarbonization must match corporate claims.

➜ Investors need to optimize their impact in clean energy projects.

🌍 Cleantech marketing podcast created by New Perspective

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This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.

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