About this episode
If you want a bigger company to help you some day, imitate what food companies call “test marketing”.
When companies create a new product, before they try to release it to the world, they want more proof that it will be a success.
So first they’ll release it only in a small city like Albany. They ask customers for feedback, then make improvements based on that. They repeat this process until it’s a local hit. Then they test it in a few more small cities until it’s a local hit there, too.
Only after it’s a proven success do they get the financial backing to release it to the world. The investors are confident because it was a hit in all the test markets.
So think of what you’re doing with your music as test marketing.
Whether you use a physical location or a virtual community, test it somewhere small first. Ask people for feedback, then make improvements based on that. Repeat this process until it’s a local hit. Then test it in a few more places until it’s a hit there, too.
Show this proof to a big company, so they can confidently invest and release it to the world.
Get every episode summarized
Each time Derek Sivers publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
