Tea Time: Using Restaurants as a Paid Sampling Program for DTC With Jennifer Commins of Pluck Tea

Jennifer Commins, founder of Pluck Tea and certified tea sommelier, shares her journey launching and growing her premium, eco-friendly tea business. 

This is a must-listen for tea lovers as she explores:

• the journey of tea from leaf to cup
• the health benefits of matcha, and why it's different than other tea
• one surprising truth about tea most people don't believe
• using restaurants as a paid-sampling program to grow DTC sales
• how Shopify saved her business during the COVID-19 pandemic
• one game-changing business decision Jennifer wish she did earlier
• why brand storytelling through organic social is a priority

Brands and products mentioned during this episode:

• The Tipping Point by Malcolm Gladwell
• Fevertree
• Pluck Tea: use code HAPPYHOUR20 on your first order

Timeline:
00:00
Introduction to Pluck Tea and Jennifer Commins

03:07
The Journey of Matcha: From Leaf to Cup

05:59
Understanding Matcha Preparation and Quality

09:02
Health Benefits of Matcha and Green Tea

12:00
The Process of Tea Production

15:07
Tea Brewing Techniques and Best Practices

17:56
The Importance of Tea Bags and Sustainability

21:14
Personal Health and Fitness Journey with 75 Hard

29:25
Embracing the Challenge of 75 Hard

34:17
The Journey to Starting Pluck Tea

43:52
Building a Brand Through Relationships

49:51
Adapting to Change: The Shift to D2C

53:17
Lessons Learned and Future Strategies