Taylor Swift Trademarks Voice, Image vs AI Knockoffs

0:00It's April 27. Welcome in. This is Entertainment and celebrity news. Today we're the headline shine, powered by AI. Taylor Swift just dropped some new trademark filings to lock down her voice and image against those sneaky AI knockoffs popping up everywhere. She's going after two audio clips where she says, hey it's Taylor Swift and hey it's Taylor, plus a photo of her rocking a pink guitar, black, strap, and that colorful body suit with silver boots. This comes right after Matthew McConaughey got his own approvals for lines like, all right, all right, all right. Celebrities are turning to these federal trademarks since right of publicity laws vary by state and leave big gaps in protection. The hope is that the threat of lawsuits will scare off. AI users mimicking stars for ads or fakes. But experts like IP lawyer Matthew Asbel say, it's no silver bullet. These marks only cover exact phrases or super similar uses, not her whole voice or vibe.

1:01And that specific, hey, it's Taylor line, might not even be famous enough on its own to hold up. Last year, an AI track blending her voice hits Spotify's charts in Brazil before getting inked, showing how tough cross-border fights can be. As AI keeps evolving, expect more stars to test these waters and push for stronger rules.