Talking Marketing Operational Excellence with Peter Mahoney

In this Marketing Over Coffee:
In this episode the Founder and CEO of Plannuh

Direct Link to File

Brought to you by our sponsors: BlueShift and LinkedIn

Peter's book: The Next CMO

Tieing Finance, Budget and CRM together for results

Starting at Nuance

Stealing the big idea from Mint for Marketing Operations

Building first version then taking VC - Glasswing and Gradient Ventures

7:34 - 8:37 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc

Starting with the book

16:02 The Most Successful Marketers...

Budget owners vs. Spenders

Visibility, Agility, and Improving ROI

17:34 - 18:52 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Making the switch to more strategic

Virtual has gone through a step change

Slack, Hubspot, Zoom, and Google Suite, the new standard virtual stack.

You can find Peter on LinkedIn

Raising a mug for Rich Baker

Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!

Sign up for the Marketing Over Coffee Newsletter to get early access!

Get episodes early, get the back catalog - get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.