About this episode
Michael Jacobson bought his uncle's barely-profitable 45-year-old flower shop in LA. In 4 years he's grown it 16x.
Topics in Michael’s interview:
- Revamping his uncle’s flower shop
- Replacing the overpriced phone system
- Building custom software for the floral industry
- Why flower shops are hard to run
- How “wire services” like 1-800 Flowers work
- Switching to Google Ads for better ROI
- Doubling revenue with a new website
- Operating as a digital-first brand with physical locations
- Becoming the French Florist franchise
- Why he’s not interested in private equity money
References and how to contact Michael:
Work with an SBA broker who focuses exclusively on helping entrepreneurs buy businesses:
Get a complimentary IT audit of your target business:
- Email Nick Akers at [email protected], and tell him you’re a searcher
Get a free review of your books & financial ops from System Six (a $500 value):
- Book a call with Tim or email [email protected] and mention Acquiring Minds
Connect with Acquiring Minds:
- See past + future interviews on the YouTube channel
- Connect with host Will Smith on LinkedIn
- Follow Will on Twitter
Get every episode summarized
Each time Acquiring Minds publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Acquiring Minds
Buy a Business with Your Tax Bill
Acquiring Minds
First-Timer Buys a $15m Business in Distress
Acquiring Minds
An Engineer's Mini Berkshire: 2 Auto Shops in 1 Year
Acquiring Minds
Right-Tail Outcome for a Husband & Wife Search Fund
Acquiring Minds