Surveillance Pricing: A Rigged Game

0:00NDP leader Avi Lewis is pushing hard for a federal ban on surveillance pricing, calling it a shady tactic where companies use your personal data too. Jacob Price is just for you. This isn't random. It's algorithms tracking your shopping habits, location, and even income level to charge more to folks who can least afford it, like everyday shoppers at the grocery store. Grocery giants and tech firms are teaming up on this, turning checkout lines into data traps that hit working families and seniors on fixed incomes. The hardest. While prices fluctuate anyway, surveillance pricing makes it personal, squeezing extra cash based on what they know about you. Canadians are fired up with many feeling ripped off without even knowing why their cart costs more than a neighbor's. It's widening the gap for those already stretched thin by rising costs, turning basic shopping into a rigged game. Lewis laid this out in a recent opinion piece, urging Ottawa to step in before it gets worse, as more stores roll out these targeted hikes.

1:01No new laws yet, but the call is gaining steam amid complaints flooding in. As we watch our wallets, keep an eye on this fight, could mean fairer prices for all if the government listens. I'm Corey with the story. That's your Canada News Today update, AI powered and always on.