Sure-fire Shopify Conversion Rate Improvements with Pip Hounslow
About this episode
In this episode of the Resilient Retail Game Plan, I’m joined by Shopify web design expert Pip Hounslow for a deep dive into website conversion rates.
We chat about what’s considered “normal”, why your conversion rate might be lower than you’d expect, and the small tweaks that can make a big difference to your sales.
Pip also shares tips on improving your add-to-basket button, ensuring your website works beautifully on mobile, and why your founder story could be the key to connecting with customers.
Whether you’re on Shopify or another platform, you’ll come away with practical ideas to help your product-based business convert more visitors into buyers.
Mentioned in this episode:
Retail Roar
Have you signed up yet? retailroar.co.uk
Get every episode summarized
Each time The Resilient Retail Game Plan publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from The Resilient Retail Game Plan
The Shop Window Pyramid: Visual Merchandising Secrets for Independent Retailers
The Resilient Retail Game Plan
Retail, The Lipstick Effect, and Why You Should Keep Selling
The Resilient Retail Game Plan
The Power of Community: Why Every Retailer Needs Their People!
The Resilient Retail Game Plan
Retail Industry Trends - 2026. Retail is changing FAST!
The Resilient Retail Game Plan