
Supermarkets Ditch Best-Before Dates, Use Hidden Codes
About this episode
Supermarkets like Tesco, Marks and Spencer, and Asda are eliminating best-before dates on fruits and vegetables to reduce food waste. Instead, theyre using hidden codes on packaging to indicate freshness. These codes, decoded by groups like Which?, help stores track stock without confusing customers. The UK throws away millions of tonnes of food annually, while many face food poverty. Which? has broken down the codes, with Asda and Tesco using a letter for the month followed by the day, and Sainsburys and Morrisons using simpler systems. Experts advise that produce without a use-by date is often safe to consume if it looks and smells fresh.
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Leicester News Today | 2 Min News | The Daily News Now! — Supermarkets Ditch Best-Before Dates, Use Hidden Codes. Machine-transcribed; use the interactive transcript above to jump the player to any line.
0:00The latest headlines, weather, and stories right here on Lester News today. Supermarkets have dropped best before dates on fruits and vegetables to help cut down on food waste. Instead, they use hidden codes on packaging to show when produce is at its freshest. Groups like Witch have decoded these systems for shoppers. Tesco got rid of most labels back in 2018, and Marx and Spencer followed in 2022. Other chains like Ozda kept similar practices. These codes let stores track stock without confusing customers. Consumers are reacting with relief, as the UK throws away about 9,520,000 tons of food each year. That's enough to feed more than 30 million people, while millions face food poverty, which broke down the code starting with Asda and Tesco. They use a letter for the month, like A, for January, followed by the day, so a 28 means best before January 28. Meanwhile, Sainsbury's wraps the date between J and S, as in J-1508-S for August 15.
1:06Morrison's keeps it simple with a month letter and day, like S-08 for September 8. Experts say produce without a use, by date is often fine past that point if it looks and smells good. The Daily News Now is powered by our sponsor. If earbuds fall out when you sleep, this is for you. A pillow with built-in sound, S-O-L-I, solelypillow.com
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