Super Bowl LIX Marketing Roundtable

Welcome to our 2025 Super Bowl Roundtable bonus episode of The CMO Podcast! This is the sixth consecutive time we have done a Super Bowl roundtable session, and we think this episode is the best yet. Recorded as part of a live stream, in collaboration with Gary Vaynerchuk and his team at Vayner Media.

Jim starts the conversation with the Kansas City Chiefs very own Lara Krug, who joined the Chiefs in 2021 as their Chief Marketing Officer. Then moves onto two roundtables–with five leaders in each Roundtable. Guests include:

Nicole Parlapiano, Chief Marketing Officer of Tubi

Greg Lyons, Chief Marketing Officer of PepsiCo NA

Laura Jones, Chief Marketing Officer of Instacart

Daniel Winer, CEO & Co-Founder, Hexclad Cookware

Steven Saenen, VP Ritz & Portfolio Marketing, US, Mondelez

Sofia Colucci, Chief Marketing Officer of Molson Coors

Shachar Scott, VP, Marketing, Reality Labs, Meta

Ramon Velutini, President, NA & LATAM, The Duracell Company

David Lee, Chief Creative Officer, Squarespace

Brittney Polka, VP, Beverages, Danone

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