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newsMar 24, 20261:07

Sunday Roast at Risk: Iceland's Easter Dinner in a Box Solution

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Soaring food prices threaten the British Sunday roast tradition, with half of families worried it may disappear. Iceland Foods introduces Easter Dinner in a Box options to help keep the tradition alive.

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Sunday Roast at Risk: Iceland's Easter Dinner in a Box Solution

Leicester News Today | 2 Min News | The Daily News Now!

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Leicester News Today | 2 Min News | The Daily News Now!Sunday Roast at Risk: Iceland's Easter Dinner in a Box Solution. Machine-transcribed; use the interactive transcript above to jump the player to any line.

A new survey shows half of British families worry the classic Sunday roast could vanish soon. Soaring food prices mean ingredients alone now cost around 58 pounds for a typical meal. Nearly half or 48 percent say they will cut back on these dinners this year because of the rising costs. Energy bills are climbing too, adding to the hassle of shopping and cooking from scratch. The research from Iceland Foods highlights how these pressures are hitting home for many households. People feel a real sense of loss about this tradition fading. 62 percent express sadness that kids today might miss out on weekly roasts, unlike in past generations. To help keep the roast alive, Iceland just launched Easter dinner in a box options. The lamb bundle starts at 30 pounds and the chicken at 25 pounds, each feeding a family of four with all the sides like potatoes. Yorkshire puddings, veggies and gravy. Their Christmas version sold out fast so this could ease the squeeze and bring families back to the table without breaking the bank.

I'm Corey with the story and you've been listening to Lester News today AI-powered local news.

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