Stop doing this in your podcast intros

How many podcasts have you listened to where you feel like you’re never going to actually GET to the episode? There are these long introductions with theme music that seem to go on forever, then ad placements, and then perhaps an intro to the guest. It seems to be so long before you get what you clicked on.

Well today, I’m hopefully igniting a little fire in your belly to please do away with all of that nonsense.

Listeners today have shorter attention spans and tend to skip through intros longer than 30 seconds. Let’s explore why you should reconsider your podcast intro and how to create a more engaging and efficient one.

The Power of Simplicity:

Rather than cramming a laundry list of information into your intro, keep it simple. Start with a short section of music to establish the mood, and then get right into the content.

Variations in Intro Structure:

There are a few ways we like to spice up the intros to keep things a bit more fresh and mix up the format when a show has been running the same way for awhile.

When and Where to Place Important Information:

While your traditional intro should be brief, there may still be important information you want to share with your listeners. I’d encourage you to play with using midrolls to incorporate advertisements or promotions.

Keep your Outro Minimal

Similar to intros, the outro of your podcast should be concise and to the point. We like to use just a bit of music to conclude your episode and avoid lengthy calls to action.

Remember, simplicity is the key to podcasting success.

EQUIPMENT WE USE TO PRODUCE THIS PODCAST (PODCAST PLATFORM VERSION)

SE Dyncaster DCM8

Rode Boom Arm

XLR Cables

Rode PodMic USB XLR edition