Stop Announcing, Start Promoting Your Podcast

Episode Summary:

In this episode of Beyond the Post, hosts Robb Dunwood and Bodie Grimm break down what podcast promotion actually looks like — and why most creators are getting it wrong. Drawing on nearly two decades of podcasting experience and listener research, they explain the critical difference between announcing an episode and promoting a show.

The conversation centers around three practical, low-effort strategies that directly align with how real listeners discover podcasts today. From leveraging personal recommendations, to making your show searchable with keyword-rich titles, to using social media effectively instead of just dropping links, this episode delivers tactical guidance podcasters can apply immediately — without changing their format, gear, or publishing schedule.

Key Takeaways:

• The #1 way people discover podcasts is direct personal recommendation — not ads or algorithms.
• Most podcasters don’t talk about their own show enough in everyday conversations.
• Clear, keyword-rich podcast titles dramatically improve discoverability in podcast apps.
• A 10–12 word descriptive subtitle can outperform clever or vague show names.
• Social media works best when it includes a hook, context, and a clear call to action — not just “new episode out.”
• Making it easy to listen (Spotify, Apple Podcasts, YouTube links) removes friction and boosts conversions.

Quote Pull-Outs

• “A lot of people think they’re doing podcast marketing — but they really aren’t.”
• “Don’t just announce. Promotion requires context and intent.”
• “It requires you to change nothing about your show — just tell people it exists.”
• “If someone can’t tell what your podcast is about from the title, they won’t search for it.”

Gear / Tools Mentioned

• Podcast listening platforms:
• Apple Podcasts
• Spotify
• YouTube
• Podcast hosting & workflow references:
• Auphonic
• Riverside (listener discovery survey referenced)

Links & Resources Mentioned

• Beyond the Post — https://beyondthepost.fm
• Podcast app search & recommendation charts
• Listener discovery research referenced from Riverside
• Call to Action

If you found this episode helpful, tell someone about it — that’s literally the point of this episode.

• Visit Beyond the Post: https://beyondthepost.fm
• Support the show on Patreon: https://www.patreon.com/beyondthepost
• Your recommendation is the most powerful marketing tool this podcast has.

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