Starmer Vows to Protect Kids from Screen Time

0:00That wraps Europe news today, brought to you with AI. I'm Cory with the story. Prime Minister Sir Kierstarmher has bowed to battle social media companies to shield kids from too much screen time on phones, tablets and TVs. During a visit to a school in South London, he highlighted new government advice for parents of young children. For two to five-year-olds, it recommends no more than one hour a day, unless, if possible. Kids under two should skip screens altogether, except for shared activities that spark interaction. The guidance also urges families to steer clear of fast-paced videos like those on social media, along with AI-powered toys. Its stress is keeping bed times and meal times, screen-free to support healthy habits. This comes from experts including the Children's Commissioner and a top pediatrician. Parents have long struggled without clear rules on what's safe, leaving many unsure about daily limits. Officials show 98 percent of two-year-olds watch screens every day, which can harm language skills, sleep, and playtime.

1:02Officials note a major shift in childhood over the past decade due to these habits. Now, the government is consulting on stronger protections for kids under 16, possibly including time limits, curfews, or even bands like in. Australia, a recent US jury found Google and Meta designed addictive features on YouTube, Instagram, and others, without prioritizing young users' well-being. Experts push for more tips on quality content, amid confusing options, as harmful material crowds out real development. With evidence building from trials abroad, the UK aims to set firm new norms, while standing firm against pushback from tech giants.