Starbucks NFT w/ Forum 3

Joe made a huge leap of faith, quitting his job to attend a networking party he was invited to due to his Crypto Twitter presence as an enthusiast and P2E gamer. Having the “Degen Hero Arc” as he called it, he not only met his co-founder for Forum3, but also crossed paths with Adam Brotman, CDO of Starbucks at the time, where it began the plan to bring the major loyalty program in the world to web3.

Time Stamps

0:00 - 12:17: Who’s Joe
12:18 - 15:54: Starbucks & Forum3
15:55 - 24:00: Why Do You Need the Blockchain?
24:00 - 29:28: How Starbucks Odyssey Works
29:29 - 33:00: Completing the Journey and Earning NFTs
33:01 - 35:50: Impressions
35:51 - 41:00: Intangible Brand Value and Community
41:00 - 44:03: Web3 = Online Identity
44:04 - 48:08: Data-Driven Marketing
48:09 - 57:26: User Experience
57:27 - 1:11:15: Future of Loyalty
1:11:16 - 1:17:45: Rounding Off

Guest Socials:

Twitter: https://twitter.com/BunchuBets

Website: https://www.forum3.com/

Linkedin: https://www.linkedin.com/company/forum3-com/about/

Useful Links Based On Conversation

The Hundreds: https://thehundreds.com/collections/collections

REKT Podcast: https://twitter.com/REKT_Podcast

Nifty Gateway: https://www.niftygateway.com/

Axie Infinity: https://axieinfinity.com/

NBA Top Shot: https://nbatopshot.com/

dGEN Network: https://dgen.network/

Glossary

CRM: Customer Relationship Management is a software that helps businesses manage their interactions and relationships with customers. It provides tools for organizing, automating, and synchronizing sales, marketing, customer service, and technical support.

Metadata: Metadata refers to data that describes other data. It provides information about a particular set of data, such as the content, context, and structure of that data.

Metamask: MetaMask is a browser extension that allows users to interact with the Ethereum blockchain and access decentralized applications (dApps). It serves as a digital wallet for storing and managing cryptocurrencies and enables users to participate in Web3 applications securely.

Polygon: Polygon is a Layer 2 scaling solution for Ethereum, which aims to improve the network's scalability and transaction throughput while reducing costs. It is an open-source, decentralized blockchain platform that allows for faster and cheaper transactions compared to the main Ethereum network.

Podcast Host: Bunzy
Twitter: https://twitter.com/0xBunzy

BlockTalk || Pineapple Workshop

Website: https://pineappleworkshop.com/
Twitter: https://twitter.com/poweredby_pw
Discord: https://discord.gg/geNCbMYsZY