- Spotify Just Flipped the Script: AI Tools Built for Artists, Not Labels!

Spotify’s “AI Power Play” marks a bold shift in music tech: the streaming giant is partnering with Sony, Universal, Warner, Merlin, and Believe to build artist-first AI tools that enhance creativity rather than replace it. These tools aim to empower musicians with features like fan engagement, songwriting support, and new monetization models — all while respecting copyright, consent, and compensation.