About this episode
Ever wondered what happens when you play hip-hop music to cheese for 6 and a half months? Steve Keller of Pandora Studio Resonate spells it out with a partnership they did with Cheez-It.
Here’s some great reference links in regards to the Aged By Audio project:
https://spoonuniversity.com/lifestyle/cheez-it-pandora-aged-by-audio
https://www.sxmmedia.com/insights/why-emotionally-driven-audio-works
https://blog.siriusxm.com/cheez-it-aged-by-audio/
https://www.linkedin.com/pulse/cheez-it-x-pandora-aged-audio-inside-alchemy-steve-keller/
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The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373.
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