
About this episode
Endurance Innovation is now on Patreon! Have a peek at our page and show us some love.
- 2:30 the why of creating the revolutionary SOR disk wheel
- 6:45 Nic’s prior work in composites
- 9:00 the birth of Sor Cycles
- 11:00 Nic’s design criteria for the wheel
- 15:00 what makes someone like Phil White notice?
- 19:30 the SOR disk wheel described
- 25:15 wind tunnel data for the SOR wheel
- 28:00 how much less side load does the SOR wheel experience?
- 30:00 the principal mechanism of action of the wheel
- 35:45 what was it like for Phil to step back to the startup phase
- 38:15 manufacturing in the age of COVID
- 45:00 when can I buy one?
- 49:30 the path ahead
Check out the SOR Cycles website and subscribe to their mailing list, and follow their progress on Instagram.
Get every episode summarized
Each time Endurance Innovation publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Endurance Innovation

John Buckley: Real-World Tire Testing and the Breakpoint Debate
Endurance Innovation
Apr 14, 20261:11:45failed

Ingmar Jungnickel on AiRO and Scalable Aerodynamic Testing
Endurance Innovation
Nov 19, 20251:25:32pending

Coach Russ Cox on Qualifying for the Ironman World Championship
Endurance Innovation
Nov 11, 20251:03:07pending

Jamie Pugh of EXO Analytics on Carbohydrate Utilization
Endurance Innovation
Oct 7, 202553:21pending