About this episode
This week our host, Erica Wenger, chats about her most recent essay: Elephant DNA!
On this episode Erica dives into the formula to know if your company has "elephant DNA". She goes through the concept of Elephant startups characterized by their transformation of customers into members and the cultivation of communities, examining the primary drivers of these companies, particularly their community-driven nature.
Read the essay here: ELEPHANT DNA
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