About this episode
In this episode of the GaryVee Audio Experience, I talk about the massive shift from social media to interest media and why your brand needs to be obsessed with the end consumer. I encourage you to look past the "dirty data" and fake reports that are stalling our industry and start using common sense to see where attention is actually going. I also discuss the "Barbell Syndrome" - the simultaneous rise of extreme AI digitalization and the return to analog, real-life activations.
You’ll learn about:
- The shift from SEO to AEO (Answer Engine Optimization)
- Why I’m betting big on Live Shopping and apps like Whatnot
- The transition from Social Media to Interest Media
- How to use organic social content as a free testing ground for your products
- Why "Convenience is King" will always drive consumer behavior
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