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Ski Giants Sued for Antitrust, Hiking Ticket Prices

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A new class-action lawsuit in Denver targets Vail Resorts and Alterra Mountain Company, alleging antitrust violations for skyrocketing ski lift ticket prices. The suit claims these giants, owning resorts like Whistler Blackcomb and Grouse Mountain, have doubled average ticket prices since the mid-2000s and squeezed out smaller resorts. The Epic pass, once a savings option, is now accused of coercing buyers into bundles that limit choices and quality. Vail Resorts denies the claims, but the legal battle raises questions about affordable skiing options.

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Ski Giants Sued for Antitrust, Hiking Ticket Prices

Vancouver News Today | 2 Min News | The Daily News Now!

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Vancouver News Today | 2 Min News | The Daily News Now!Ski Giants Sued for Antitrust, Hiking Ticket Prices. Machine-transcribed; use the interactive transcript above to jump the player to any line.

It's April 2nd. This has been Cooper News today, powered by AI. A new class action lawsuit in Denver hits Vale Resorts in Altera Mountain Company hard, accusing them of anti-trust violations by jacking up. Single-day ski lift tickets to over $300 to shove their pricey megapasses down skiers throats. These giants own spots like Whistler Blackcomb for Vale and Grouse Mountain for Altera, where adult single-day passes hit $305. At Whistler this week, while a 10-day card runs $8.74. Meanwhile, Grouse charges $104 on weekends, and their icon passes have jumped 40% in five years to $1,399. Skiers and snowboarders say this scheme kills competition. Doubles average ticket prices since the mid-2000s and squeezes out small regional. Hills that can't keep up. The lease folks facing sky-high costs, or megapass crowds, at over 160 resorts these

companies control. The suit claims buyers think they're saving with passes like Vale's epic, which exploded from $60,000 to $2 million sales yearly. But really, they're coerced into bundles that cut options and quality for everyone. Vale calls the claims baseless, pointing out epic passes slash season costs by 60% at launch and offer deals for locals or early birds. As this legal battle brews, watch for shifts in how we hit the slopes without breaking the bank.

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