Simon Saunders - Ariel Motor Company

In the early 1990s, a car designer and university lecturer, Simon Saunders, purchased an automotive vehicle manufacturer historically famous for making everything from push bikes to motorcars since 1871.

The company was Ariel, and following a pause in manufacturing since 1971, under Saunders' new ownership, the brand was to reappear in 1996 along with one of the most revolutionary and celebrated sports cars in recent history, the Ariel Atom.

In this week's episode of The Driven Podcast, we travel to the modern-day home of Ariel in Somerset to meet with Simon Saunders and his son Henry Siebert-Saunders to learn about the company - from the reveal of the first new-era car - right up to the modern day.

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The Driven Podcast brings you motoring-focused discussions, observations from the automotive world, and interviews in which we explore our guests' careers, exploits, and anything else worth discussing.

We will also keep you up to speed with the latest automotive news stories and insights into the cars and motorcycles we're reviewing at Driven. Find yet more content on our website, YouTube channel and social feeds, which are readily available to explore via the links below.

The Driven Podcast is a Paramex Digital Production hosted by Motoring journalist, producer, and presenter John Marcar, Legendary Photographer and Classic Car restorer Amy Heynes, Professional Racing and Precision Driver Miles Lacey, Journalist and presenter Alex Goy and Journalist and broadcaster Charlotte Vowden PLUS the occasional special guest host.

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Series Executive Producer - John Marcar

Audio Producer & Title Music - Tom Kent

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