Sierra's Alabama Store Grand Opening

0:00It's March 26th. This is Birmingham News today, AI-powered stories from your city. I'm Corey with the story. Sierra is opening its first store in Alabama this Saturday, March 28th, at the River Chase Crossing Shopping Center in Hoover, right next to Trader Joe's. The 22,000 square foot location marks a big expansion for the outdoor retailer into the state. The grand opening kicks off at 8 a.m. with the ribbon cutting, product giveaways, hitting gift cards scattered around the store, and a $10,000 donation to a local charity. It's all part of their push to connect with the community. Shoppers are buzzing about this arrival, especially since the store sits near Moss Rock Nature Preserve and Oak Mountain State Park. Sierra got its start in the 1980s as Sierra Trading Company in Nevada, and now runs up to 145 stores nationwide under. The parent company TJX, which also owns TJ Maxx and Marshalls. Inside, expect deals on outdoor gear like tents, bikes, kayaks, and fishing rods, plus active wear, shoes,

1:05accessories, and even home and pet items. All at 20 to 60% off department store prices. They're aiming to be the top spot for everyday adventurers and nature fans. Find the new Sierra at 1771 Montgomery Highway in Hoover. Hours run Monday through Saturday from 9.30 a.m. to 9.30 p.m. and Sundays from 10 a.m. to 8 p.m. This spot could quickly become a, favorite for gearing up close to home.