
About this episode
Should you pay MONEY to be on a podcast? In this episode of Visibility Era, hosts Bridget and Lydia delve into the controversial topic of whether guests should pay to appear on podcasts.
What we chatted about⬇️
- How Charging guests alters the dynamics of a podcast.
- How Building relationships is more valuable than monetary exchanges.
- How not all podcasts that charge guests have a large audience.
- How ROI should be a key consideration when paying for podcast appearances.
- How There are various ways to monetize a podcast beyond charging guests.
Chapters
00:00
The Controversy of Paying for Podcast Appearances
02:53
Understanding the Value of Relationships in Podcasting
05:59
The Impact of Audience Size on Payment Expectations
08:49
Industry Norms and the Justification for Charging Guests
11:40
Monetization Strategies Beyond Charging Guests
15:16
Monetizing Podcasts: Diverse Strategies
16:55
The Evolution of Podcast Advertising
19:19
Authenticity in Influencer Marketing
21:14
Values and Ethics in Content Creation
24:06
Visibility and ROI in Podcast Guesting
27:25
Navigating Charging Guests: A Thoughtful Approach
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