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Shopping With AI Amazon Battle 3/27/26

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Your 60-second money minute. Today’s topic: Shopping With AI Amazon Battle


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Shopping With AI Amazon Battle 3/27/26

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Your Money MinuteShopping With AI Amazon Battle 3/27/26. Machine-transcribed; use the interactive transcript above to jump the player to any line.

With a CNBC your money minute, I'm Jessica Edinger. You may have heard about using AI assistance to shop online. A quicker way to find the best price for the item you want. Brewing battle between Amazon and the AI startup perplexity. That CNBC's Brian Sullivan perplexity is the Silicon Valley startup that's known for its AI-powered web browser. But Amazon want a court order to block for now perplexity's AI shopping agent. Here's CNBC's Mackenzie Cigalos. They're accusing Amazon of using litigious bullying to block user choice. Arguing that AI agents are simply extensions of the user not bots and they can't crawl or scrape. Perplexity says these tools act solely on a person's behalf. Insisting that big tech shouldn't control how people shop online. Amazon has broadly locked down its shopping sites from other AI agents like open AI's chat GPT. Amazon doesn't want consumers coming into the site that way

because then Amazon can't track you the same way and it messes up how it builds advertisers for who's seen their ads on Amazon.com. You can find more on the fight and learn more about AI shopping at CNBC.com. I'm Jessica Edinger, CNBC. This episode is brought to you by Schwab Market Update, an original podcast from Charles Schwab. Join host Keith Lansford for this information-packed daily market preview delivered in 10 minutes or less, including projected stock updates, monetary policy decisions, and key results and statistics that may impact your trading. Download the latest episode and subscribe at Schwab.com slash Market Update Podcast or find Schwab Market Update wherever you get your podcasts.

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