SEO Topical Authority, Content Structure, and Cannibalization - Episode 132

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1:54 What is topical authority?

Episodes that talk about relevancy:

https://www.youtube.com/watch?v=ErBbW69GYYs

https://www.youtube.com/watch?v=kS-Fh3QXB8A

2:03 What is relevancy?

2:29 How do you get relevancy?

3:21 Why does this matter?

3:32 The 4 things you need to rank.

Episodes that talk about the 4 things you need to rank:

Complex version: https://www.youtube.com/watch?v=W3L7tAil0Bg

Fast version: https://www.youtube.com/watch?v=v_5kChCMQHQ&pp=0gcJCRUKAYcqIYzv

Episode that talks about penalties:

https://www.youtube.com/watch?v=ElGAxpB8q1A

5:14 How authority is passed

5:56 Most of your time will be used getting backlinks

6:35 Why do you need to care?

7:07 How relevancy works in ranking

7:30 Why search engines want to give good results

8:23 How authority works in ranking

9:06 Relevancy answers the question "will my website appear in the search results?"

9:37 Authority answers the question "what position will my website be in the search results?"

10:23 How should you structure the content on your site?

10:50 How to create posts

11:16 What is not ok.

11:34 Definition of cannibalization