SEO, SEM, and Programmatic: The Marketing Trifecta | Robert Royer

Robert Royer, Founder and President of Building Brands Marketing 

Explore the intricacies of comprehensive marketing strategies for small to medium businesses (SMBs) with Robert Royer. Robert emphasizes the importance of having a well-defined marketing strategy, encompassing campaign objectives, target personas, and unique value propositions. Learn how the team at BBM leverages their expertise in search engine marketing (SEM), social media, and programmatic advertising to create a cohesive approach that drives brand awareness and conversions. By integrating traditional media with modern digital tactics, Robert highlights how they ensure a presence at every stage of the consumer journey. Discover how multi-touch attribution, cross-device tracking, and a focus on blended cost per lead help measure the effectiveness of these comprehensive strategies.