SEO is NOT Conversion Optimization... - Episode 112

01:14 Reminder

01:48 How to arrange an SEO Zoom Advisory Call with me

01:59 Question for listeners

02:35 The episodes that annoy listeners and why - Traffic is not an SEO metric, and if you're not tracking your SERPs, you're not doing SEO

04:08 Why people will get frustrated with this episode

04:16 What is SEO?

05:03 What is conversion optimization?

05:42 Traffic is a factor of monthly search volume and your rank

06:00 How to calculate how much traffic you get

07:45 How to calculate how much you will get in sales

08:49 SEO is what happens before a person gets to your site, once a person is on your website, SEO ends and conversion optimization starts

09:28 How to determine how much money you will make

11:02 How to make more money

11:38 The 4 things you need to rank

11:46 Conversion optimization

13:32 Once the person is on your website, SEO ends

14:15 Once the person is on your website, conversion optimization applies

15:40 The difference between an SEO problem and a conversion optimization problem

18:11 SEO is not the same as conversion optimization

21:30 You need to know why this works

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