Selling Beer & Indie Beer's Story

“If you don't hustle you haemorrhage."

Will Ziebell visited Bright Brewery for their annual Darker Days festival and, while in the High Country town, sat down with their national business development and brand manager Evin Craney.

Evin joined the brewery six years ago following a career in sales that saw him move from bottleshop retail to a repping for number of Victorian breweries, and has since become chair of the Independent Brewers Association (IBA).The first half of the episode focuses on the IBA’s advocacy work both before and after the federal election, while the second half covers Evin’s role at Bright Brewery, the brewery’s recent growth and acquisition of a Melbourne pub, and what it takes to sell beer – and indie beer’s message – to the country’s retailers.

Before getting into the main interview, Will and James discuss the week’s news from Tumut, which they’d visited as part of a podcast-filled road trip. The main topic is UK-based Powder Monkey Group buying Akasha and Wayward, which will become part of an Australian portfolio that already includes Southern Highlands Brewing Company and Willie the Boatman, while we also announce June’s Bluestone Yeast Brewery of the Month.

*Start of segments:*  

* 06:01 – Evin Craney Part 1
* 21:36 – Bluestone Yeast Brewery of the Month  
* 23:52 – Evin Craney Part 2