Scratch Your Own Itch

Basecamp was originally designed as a way to manage 37signals' client work and its success can be credited to the fact that it was designed to scratch a very specific itch by the people with that were itching. Now, we're not saying that building something for others is necessarily a bad way to go about things, but building for your own needs has huge advantages.

Show Notes

•  06:15 - "The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in a small way, I mean that in a big way, in the sense that they don't think of original ideas, and they don't bring much culture into their products." - Steve Jobs in Triumph of the Nerds (PBS)
• 12:53 - Hotwire
• 13:57 - Not invented here (Wikipedia)
• 14:26 - Mary Kay Ash (Wikipedia)
• 18:12 - Second-system effect (Wikipedia)
• 21:35 - Minimum viable product (Wikipedia)
• 21:42 - Making sense of MVP - Henrik Kniberg
• 23:55 - The Homer (Simpsons Wiki)