SAQ Reverses Free Box Decision

0:00It's April 21st. You're listening to Canada News today, AI-powered local news. I'm Corey, with the story. Quebec's government run liquor chain, the SAQ, just reversed a big call on free cardboard boxes. They planned to quit handing them out starting August 1st to anyone buying wine or spirits, pushing reusable bags instead. But CEO Jacques Farsi announced Monday, they're sticking with the boxes for customers grabbing multiple bottles who ask for one. Earlier this week, the shift seemed locked in after internal reviews. Less than seven days later, Farsi hit pause, emailing loyalty members to say the backlash changed everything. Shoppers lit up with complaints and real worries, flooding the lines. Farsi admitted he backed the original move, but now sees the need to pivot fast. A spokesperson revealed ditching the boxes could have saved the SAQ about $1 million. Still, with $1.4 billion in profits, last fiscal year, all kicked back to the province, its small

1:00change in the big picture. Boxes stay free on request, easing the haul for buyers and dodging more drama. Quebec liquor runs stay customer friendly for now.