Saint Spritz: From Instagram to Store Shelves

0:00It's April 29th. This is Entertainment and Celebrity News today, powered by AI, your front row to the latest buzz. I'm Corey, with the story. St. Spritz kicked off nearly three years ago as a ready-to-drink wine cocktail brand, co-founded by Bachelorette's star Jojo Fletcher and her family. It's a lineup of Italian-inspired Spritzes, like Amalfi, Hugo, and Sicily, all at 5% alcohol by volume with no artificial ingredients or added sugars. Her brother Ben Patton runs a CEO and his wife Mallory handles sales as Chief Sales Officer. They launch straight to consumers using Jojo's 2.6 million Instagram followers, which sparked fast sales and bill buzz through. Behind the scenes stories. That momentum pushed them into retail, starting small in Texas at H.E.B. and Total Wine, then a tiny target pilot. Retailers took notice quick, expanding to more target in public stores now, with Whole Foods on deck this summer for peak Spritz season.

1:01Fans love the better for you vibe amid rising Spritz culture and daytime drinks like brunch vibes, especially Gen Z folks scanning labels for clean options. Recent data from Nielsen ranked St. Spritz as a top 20 seller among wine-based cocktails nationwide and the leading ready-to-drink Spritz brand in the U.S. They've added passion fruit and mango sardinia flavors nationwide, plus a non-alcoholic trio with orange, elderflower lime and lemon basil. As Spritz demand climbs with moderate drinking trends, St. Spritz keeps innovating from social roots to store shelves everywhere.