Running Through the Boom: How Brooks Is Winning Over Generation Well

What does it take to lead during a new era of health, culture, and commerce? Brooks Running CEO Dan Sheridan joins Leadership Next to discuss the company’s pivotal role in today’s running resurgence, and how it’s winning over Generation Well. From investing in biomechanics and injury prevention to launching lifestyle collaborations, Sheridan shares how Brooks remains purpose-led and performance-focused while adapting to modern consumer habits. He also reflects on navigating global expansion, tariff challenges, and how a strong internal culture has kept Brooks grounded as it grows.