Red Lobster's Endless Shrimp: A Smarter Comeback

0:00It's April 20th. This is Entertainment in Celebrity News today, powered by AI, your daily dose of celebrity buzz. Red Lobsters firing up the endless shrimp deal again, but just for a limited time starting April 20th. Fans have been clamoring for it, so the chains listening with five shrimp options, including a fresh one called Merry Me Shrimp and its tomato cream. Saus, plus classics like garlic shrimp, scampi, and paired aisle coconut shrimp. This comes two years after their big stumble. Chapter 11 bankruptcy in May 2024. That filing hit after an $11 million loss tied straight to the deal's popularity back in 2023 when they made it permanent and bumped the price from $20 to $25, but traffic didn't follow. The fallout was rough. Over 100,000 creditors, liabilities between $1 billion and $10 billion, dozens of locations shuttered and a sale to their lenders to restructure. Tie Union, who owned them since 2021, bailed

1:01out two, calling it a drag on their books. Fast forward, and last year they tested a smarter spend at the ESS Shrimp for $15.99, swapping endless for a single loaded plate to keep. Sustainable, now they're dipping back in carefully, honoring that 20 year legacy without repeating old mistakes. Shirt lovers, get ready to feast while it lasts. This revival shows red lobsters tuning into what works for business and bellies alike.