Price, Portfolio, Personalization—New Rules for Consumer Goods

The consumer goods industry is facing threats from new competitors, inflation, and changes in consumer behavior. Rohan Sajdeh, global leader of BCG’s consumer practice, outlines how companies can adapt through portfolio reshaping, advanced pricing strategies, and personalized customer experiences. He also discusses how AI and sustainability are shaping the future of the industry.  

Learn More: 

Rohan Sajdeh: https://on.bcg.com/4ggm0RL 

Consumer Products Industry: https://on.bcg.com/4f2DyQe 

CEO Moments of Truth: https://on.bcg.com/TSWMoT 

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