About this episode
We're exploring how to integrate exercise into healthcare as “exercise is medicine,” featuring Graham Meland, founder and CEO of Active Sport Advisory.
Learn in this episode why fitness integration is now non-negotiable amid a global inactivity epidemic, aging populations, and unsustainable healthcare costs, then focus on key barriers: financial incentives, lack of physician training/confidence in prescribing exercise, and limited measurability when services aren’t billable.
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