Podcast Movement 🔜 Times Square, Google AdTech Ruling, & More

0:00This is the Download, your daily source for the essential news in the business of podcasting on Gavin Gattis. Here's what you need to know for today, Thursday, September 3rd. First up, the Stars of Podcast Movement by Tom Webster. This Movement 2026 heads to New York City on September 17th and 18th at Terminal 5. And anyone who registers by September 4th, that's tomorrow, will have their podcast logo or company artwork featured in lights in a time-squared display. Webster also walks readers through the keynote lineup, including his own reveal of the podcast landscape 2026 research. The official IEB podcast upfront after party is also set for Terminal 5, admitting anyone with the sounds profitable business summit, podcast movement, or IEB podcast upfront ticket.

1:04Speaking of tickets, fewer than 200 podcast movement tickets remain at $199 each. New inflection point in streaming. Hurt and Loeb has examines how streaming platforms are rethinking distribution from Netflix, Peacock, and Fox negotiations to YouTube's deal to ingest Peacock. He weighs the trade-offs between direct to consumer models, wholesale distribution through Amazon channels, Roku, and YouTube, and advertising tier monetization. Loeb has projects Amazon channels could bring in roughly $10 billion a year and notes that distributor subscriptions now make up one-third of all new streaming subscriptions. And for our final top story, Google won't have to break up its ad tech business, Judge Brinkam a rules. A federal judge ruled that Google will not be forced to divest its ad tech business, despite earlier monopoly findings, a decision that reshapes the structure of the programmatic advertising

2:05market. The outcome likely will have knock-on effects on pricing, inventory access, and competitive dynamics across digital advertising. This is for the rest of the news. AudioStack details how one AI audio campaign produced more than 100 ads and 70% engagement for Wella. AirWave has named John Garbo, its new vice president of Cup Podcast Sales. Goal Hanger is launching a British-born BOURNE thriller about a mission to assassinate the Russian president. American public media and stream guys have launched the inform media network to connect national underwriters with public radio's digital audiences and turn unsolved inventory into revenue. Amplitude media partners is celebrating a successful second year monetized the World Series of Poker YouTube vlog through brand partnerships. On the podcast advertising playbook Laura Mayer joins Heather Osgood to argue that podcasting's video Mania is financially irrational and to make the case for CPM discipline and calling

3:10underperforming shows. And finally on the media roundtable, Darman and Mr. Ballin tell Dan Granger what creators want from brands, arguing advertisers over index on the end of funnel conversion at the expense of top of funnel storytelling. That does it for today's issue of the download you can find links to everything I just talked about by clicking the link in your show notes that takes you to today's episode post on our site where you can also subscribe to get the newsletter version of the show every day. Today's issue was written and produced by myself, Brian Barletta Tom Webster and Molly Demilier. For Sounds Profitable, I'm Gavin Gattis and I'll see you tomorrow morning for the download recap.