Paris Hilton's McCormick Spice Line: A Culinary Collaboration

0:00On April 28th, Paris Hilton and her company, 1111 Media, just levelled up their deal with Spice Powerhouse McCormick. They started with content and recipes featuring McCormick's spices earlier this year, but now they're dropping a limited edition line of seasonings. Co-created by Paris herself, hitting shells in February 2027. This bill's on a Super Bowl campaign they did together last year with Frank's Red Hot, which sparked a deeper collab. Paris got hands-on at McCormick's kitchen headquarters, tasting flavors, tweaking recipes with their chefs, and even shaping the packaging and names. Fans and execs are buzzing because it fits Paris's real love for cooking and kitchen vibes, expanding her hits like that Walmart cookware line that's flyin' off shelves. Her digital series have racked up millions of views, proving she's more creator than just endorser. McCormick sees this as a smart play to hook millennials in Gen Z, with fresh twists on their classic brand, through longer partnerships where celebs.

1:00Like Paris, shape everything from product to promo. Coming soon, 1111 Media starts shooting a new comedy cooking series with Paris and Celeb Guests, baked with brand tie-ins to keep McCormick, in her everyday world, from home meals to festival feasts. That wraps entertainment and celebrity news today. Brought to you with AI.