Pants are on Fire: When Customers Lie to Marketers
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From The Under The Influence Archives...
Customers often lie to companies in surveys, polls and focus groups.
Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns.
So what are advertisers to do?
One solution is Google.
What we type into the Google search window is like a truth serum. We all pour our most intimate, honest questions into that search box.
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