OTF's New CEO: Keeping Chicago Energy Alive

0:00On May 1st, Lil Dirk's been locked up in Los Angeles since his arrest back in October 2024, facing federal murder for higher charges with, a trial set for August 25th, 2026. That's over 4-10 days behind bars, but is only the family label, or OTF, just made a big power move by appointing Cedric SB Earcery as. The new CEO, Earcery's been holding it down as COO, running things behind the scenes while Dirk deals with his case. His promotion shows the teams locked in, pushing forward no matter what. He's been riding with Dirk since their days grinding on Chicago's south side. Earcery negotiated Dirk's first deaf jam deal in 2012, served as VP of A&R at Timberland's Mosley Music Group, and locked in OTF's. Distribution deal with Sony A-Wall, last year. Now CEO, he's talking about getting back to OTF's roots family, first, creating real chances for kids from inner cities. He's rebuilding the roster and strengthening the foundation so everything's ready when

1:02Dirk gets back. This shift proves, OTF's movement ain't pausing for court dates, it's built to last, launching new talent and keeping that Chicago energy alive.