Oscars Viewership Drops, Social Media Impressions Surge

0:00On March 18th, the Oscars drew 17.9 million viewers in the United States this year, marking a 4-year low and a 9% drop. From last year's 19.7 million, expectations ran high for hits like sinners, which earned $280 million domestically and won battle after another at 72. Million dollars, but winner Anora only pulled in $20 million stateside. In the 18-49 demographic, audience approval averaged 3.92 out of 5, down from 4.54 last year, though it beat the 3.82 from the prior season. Still, it topped all primetime entertainment shows this season, outpacing the Golden Globes at 8.66 million and the Grammys at 14.4 million, while social media impressions jumped 42% to 184 million. News praised host Conan O'Brien and offered him the gig again next year, despite some audio issues and complaints over shortened speeches, as the broadcast days on ABC and Hulu

1:04through 2028 before shifting to YouTube.