Oscars Viewership Drops, But Digital Engagement Soars

Despite a 9% drop in viewership, the 98th Academy Awards, hosted by Conan OBrien, still attracted nearly 17.9 million viewers. The show saw a clash between Warner Brothers One Battle After Another and Sinners, with One Battle After Another winning Best Picture and Director. Michael B. Jordan won Best Actor for Sinners, which had a record 16 nominations and 12 losses. Despite the decline, the Oscars remain the top primetime entertainment show. Other metrics showed gains, with a 42% jump in primetime social impressions and over 129 million video views on Academy platforms. Viewership hit a pandemic low in 2021 but is expected to shift to YouTube in 2029, marking a new era for the Oscars.

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