About this episode
Mallory Willsea is joined by Heather Mueller, Chief Customer Officer and Co-Founder of Capture Higher Ed, to unpack OpenAI’s groundbreaking analysis of 1.5 million ChatGPT conversations. Together, they explore how AI is reshaping behavior—not just as a task assistant, but as an advisor—and what that means for higher ed marketing, enrollment strategy, and the future of student support. This is a must-listen for enrollment leaders navigating AI’s fast-evolving role in our industry.
Related Links:
OpenAI: How people are using ChatGPT
Register for the AI Engage Summit
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
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