About this episode
We’re continuing our series of one-on-one conversations with this year’s Social Geek Franchise Thought Leadership Award winners with Dustin Thompson, Director of Franchise Development & Marketing at Jack In The Box
Dustin is a marketing expert who thinks like a sales guy. Or maybe he’s a successful salesperson who sees the landscape through the eyes of a marketing pro. Either way, he’s our kind of Franchisor!
Dustin is here to share:
- That he’s a real live franchise pro and not an AI bot!
- How franchise candidates are more informed about your brand (and other brands) before you even know who they are
- The future of the hybrid sales + marketing position
- Pushing a franchise versus executive filtering
- The importance of website schema
- Why those 10 blue links on Google aren’t as important for your candidates as answers on AI platforms
- The value of “Day In The Life” Videos with your franchisees
He’s not in the burger business, he’s in the business of being in the burger business!
Thanks to today’s sponsors Thunderly, AnswerConnect, and Pilot.
Special Guest: Dustin Thompson.
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