How Oddbox turned wonky veg into a food waste movement

Emilie Vanpoperinghe and Deepak Ravindran started Oddbox after spotting something simple on holiday: fruit and veg did not need to look perfect to taste good. What began as a small subscription box rescuing wonky and surplus produce became one of the UK’s fastest-growing food delivery businesses.

In this episode of The Jump, Emilie and Deepak share how they tested the idea with early customers, built a grower-led model, used a Virgin StartUp loan to bring structure to the business, and handled a sudden surge in demand when Covid changed how people bought food overnight. It is a story about food waste, behaviour change, bootstrapping, logistics, and building a purpose-led business one odd box at a time.

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This episode is brought to you in partnership with Virgin Money, supporting founders with brighter business banking.

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