Nugget: Break Through What’s Keeping You Stuck

0:00Hey this is Paul and before we get into this episode, just want to let you know that next week we have our first ad summit. Yes, we have over 30 speakers. This is a virtual summit. It's 100% completely free and you can learn the ins and outs no matter where you're at in your ads journey, whether you're a beginner or if you're intermediate or you're scaling your ads, we have it's like a buffet. You can pick and choose which speakers, which presentations that you want to watch over the next three days. It's coming up this week. So head over to ads summit.com. Again, that's ads summit. So that's two S's in the middle there. ads summit.com and we'll see you on the inside. Stop throttling your success. Now what do I mean by that? What do I have to do with me Paul? Well, you know what? When it comes to promoting, when it comes to putting your offer out into the world, when it comes to launching, for us, we love doing

1:00challenge launches. And what we see a lot of times when people lean in to do a launch, to do a promotion, they throttle themselves. They basically self-sabotage. They feel like they're bothering people. They're bugging. I can't tell people this. They're allowing their own limiting beliefs, their own feelings, their own internal belief systems to stop them from being successful. They assume, oh everybody knows what I do. So they should just know to contact me. They should just know to come. And the thing is, we're in a noisy world these days. We're overcommunicated. The point of entry, the barrier entry to get into every single industry out there in the world. It doesn't matter what the skill or, or now it said is, it's so easy. Like the path of resistance is so low these days, to be able to get into any single, niche or industry. So we're in an oversaturated world. So we have to keep in mind that there's a lot of noise in the marketplace. And if we're not putting our offers out there, if we're not speaking up, if we're not leaning in and saying, hey, this is who I am. This is what I have. This is what I

2:00provide. I can make an impact to you. Our competitors are going to do it. So you see where I made a lot of success in my life was to break past that feeling of, oh, if I say something, I'm bugging someone. Because you know why I want, I want my competitors to have that mindset. Yes, I want my competitors to be frozen, to be paralyzed, to be sitting still, afraid of making their offer into the market. Because then I just have to take that simple step. I just have to take one step more than they're willing to go. That comfort zone, that comfort zone keeps us stuck a lot of times. And we need to break out of it. We don't need to go a mile. We don't need to get 20 miles. Sometimes we just need to go one inch outside of a comfort zone. So yes, you probably need to make another email. You probably need to do another social media post. You probably should follow up that person that you think that you would be bugging them if you did follow up. And because of doing those things, you'll separate yourself from 99% of the competition. And that will make all the difference in the world.

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