About this episode
In this Marketing Over Coffee:
Melissa Menta, Peanuts Worldwide exec and lifelong Peanuts fan who serves as the brand's Senior VP, Global Brand and Communications talks to us about Snoopy, Charlie Brown and the Gang.
An amazing path from East Asian Studies to Marketing Broadway to Jim Henson
Internet Bubble Superstart Pets.com and then to Peanuts
Michael Ian Black was the Pets.com mascot!
7:28 - 9:00 Incubeta: the "old way" of marketing - with creative, media, and data stuck in silos - just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.
Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth.
Arriving during a brand transition
All the faces of the brand: print, video, fashion
The brand's historical connection to fashion
Take Care With Peanuts
16:38 - 18:05 Rella for social media monitoring
Over 22M followers over all social - why it resonates
Snoopy and NASA
Traveling for business and pleasure - hitting all 7 continents in 365 days
Japan and the power of accurate translation
Learn more on the podcast: You Don't Know Peanuts
Ask for more at Analytics for Marketers!
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Our theme song is Mellow G by Fonkmasters
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