Nothing's changed in your Blinkit order. Everything's changing behind it

Over the past six months, Blinkit has been making a structural shift that most customers would never notice. For years, its fresh fruits and vegetables were sourced by Hyperpure, its own parent company Eternal’s business-to-business arm that also supplies restaurants. As Blinkit grew into Eternal’s primary revenue driver, Hyperpure grew with it. In FY25, more than 60% of Hyperpure’s revenue came from Blinkit.

Then Blinkit decided to source its own inventory.

Hyperpure’s revenue more than halved in two quarters. It is now separating its books and rebuilding around restaurants.

What does the split mean?

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