Noah Basketball: Leveling the Court with Tech

0:00It's April 8th. You're listening to Birmingham News today. AI-powered local news. I'm Cory with the story. Noah Baskable, this Alabama tech company, drops sensors on hoops to track shot arc, depth, and alignment for perfect makes. It's the go-to for 28 of the 30 NBA teams and over 200 NCAA squads, including all last year's Final Four contenders. A kick-off humble, just a dad and a California driveway, rigging a ladder tool to fix his daughter's shot. John Carter spotted it, scooped the idea to Huntsville, Alabama, and built it into a powerhouse as CEO. Coach's rave, Alabama's Nate Oat says, nothing beats it. Kids hitting local gyms light up when the tech shows a tweak, like higher arc, turns bricks into buckets, mimicking what pros like Steph Curry drew. John Sun Jonathan grew up hauling prototypes in a trailer across the southeast at age 14. Now he owns, shoot 360 spots in Birmingham and Huntsville, bringing Noah to young players everywhere.

1:02Prices dropped, so anyone grabs a cheap, leveling the court from elites to backyard ballers. Straight out of Alabama, Noah's turning raw talent into green light shooters across the game.