New Diamond Business Idea Which Will Be An "Easy $100m"

$600,000 in sales. No website. No brand name. Zero spent on ads. Liam Whittaker built all of it through word of mouth on Instagram, and he hasn't even launched yet.Before the jewellery, Liam turned down a law career to become the fourth employee in ZURU's consumer goods division. Over seven years he watched one nappy brand in New Zealand grow into roughly 20 brands across 30-something countries, landing on shelves at Walmart, Target and Costco. He left as COO after health issues forced him to stop, took a year off, and then his brain started itching again.Now he's building a lab-grown diamond company that ships worldwide and shows buyers the real cost of every stone at checkout. I dig into how, and why he thinks the luxury category is cracking open.We get into:- Walking in as employee #4 at a company that was already enormous- Why he calls himself the most antithetical jewellery founder of all time- The "idiot index" and the arbitrage hiding inside a $10,000 tennis bracelet- How lab-grown diamonds went from 0.3% of US engagement rings to 45% in fifteen years- Running a team of 23 and 26-year-olds who spend every Wednesday building with AIIf you enjoyed this episode, subscribe to Chew the Fat so you don't miss the next one!